SECPOL – our history and mission
SECPOL is a Polish company founded in 1990. Since the beginning of our activity, we have specialised in producing the tree cake – a distinctive Slavic baked good that has become the company’s hallmark. Over the years, we have strengthened our position on the Polish market, earning the trust of an ever-growing number of satisfied customers and becoming a leader in this segment of the food industry.
Our mission is to develop and continuously improve the production of tree cakes, expand our distribution network, and increase sales so that the number of satisfied customers enjoying our Royal Tree Cake products continues to grow. Our goal is also to use the distribution potential of our company to expand our offer with high‑quality food products – not only from our own production – to meet the needs of an increasingly broad group of consumers.
Sękacz Królewski (Royal Tree Cake) – a brand born from passion and experience
Responding to the growing expectations of consumers and the market, in 2013 we created the Sękacz Królewski (Royal Tree Cake) brand – the most popular tree cake brand in Poland. This exceptional cake is produced according to our original recipe and the classic layer‑by‑layer baking method, resulting in a unique pattern resembling a tree trunk cross-section, which distinguishes tree cakes from other baked goods. Such a production process requires time, precision, and experience – the cake is created through meticulous thermal processing carried out by skilled bakers, resulting in a product of exceptional taste and unique form. The secret of its delicate flavour lies in the composition of proven ingredients and our carefully developed original recipe.
In producing our tree cake, we strive for perfection in every detail – from carefully selected ingredients to masterful baking and the final stages of production.
Combining modernity with craftsmanship – a guarantee of growth and efficiency
Although we still produce tree cakes using the classic baking method, we constantly develop our machinery by investing in modern technologies that allow us to produce the cake in various formats and scales – from retail to wholesale. This enables us to respond quickly to market needs and consumer expectations, ensuring consistent high‑quality products and their broad availability.
Advanced production automation and efficient logistics ensure that Royal Tree Cake is not only an exceptional product but also affordably priced, making it an attractive choice for a wide range of customers.
Quality and safety guaranteed – production meeting the highest standards
Our tree cakes are produced in a facility that meets rigorous hygiene and quality standards for the food industry. We combine modern technology with artisanal precision, using proven ingredients and tested original recipes.
We work with trusted suppliers and partners, and our team consists of experienced professionals. Our facility undergoes regular quality audits and certification of quality systems. Our products are regularly tested for food safety. Our goal is for Royal Tree Cake to meet the highest quality standards, and we put forth every effort, sparing no resources, to ensure this objective is consistently achieved.
Unique tree cake formats – innovation embedded in the brand’s DNA
What distinguishes Royal Tree Cake products is not only the original recipe but also the unique form of processing the cake after baking. It was SECPOL that introduced tree cakes in completely new forms previously unknown to consumers, such as tree‑cake fries or thinly cut tree cake covered with glaze. We were the first to offer tree cakes in convenient impulse‑purchase portions – ideal for a quick purchase at the checkout.
Many of our innovative formats are protected by registered industrial designs, making us the only producer offering such original products. We continuously observe changing customer preferences and are always ready to adapt our products to their needs. Our tree cakes can be successfully sold in traditional shop displays as well as frozen products – their commercial potential is exceptional, and we are prepared to meet expectations on the global market.
Appearance and functionality of packaging – impressive presentation and easy use
Royal Tree Cake also stands out thanks to its aesthetic packaging line – our cakes are packed in decorative foils that showcase the visual qualities of the product, or in packaging with graphics that properly highlight the baked good. Some products feature humorous, seasonal, or personalised prints on the packaging, making them more attractive and unique.
Our packaging includes special tear‑off features for easy opening and is made from recyclable materials. Various portion sizes and packaging options make Royal Tree Cake a product ready to share immediately after opening. Elegant packaging makes it a refined gift or a small present for a loved one. Its convenient form makes it easy to take anywhere – to school, work, or on the go – and allows for comfortable sharing in different situations and places – even while travelling.
Extensive distribution network – potential you can benefit from
The strength of SECPOL lies not only in production but also in the efficient distribution of food products. We work with thousands of partners across Poland, including:
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nationwide and local retail chains
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local grocery stores
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confectionery and general food wholesalers
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bakeries and pastry shops
Our developed distribution network allows us to reach a wide group of customers and adapt our offer to changing purchasing trends.
We are eager to cooperate as a distributor of food products – if you have an interesting product you would like to introduce to the polish market, contact us – our experience and infrastructure will help us achieve sales success together.
SECPOL – leader in tree‑cake production and partner in food distribution
SECPOL is a recognised producer of tree cakes – the owner of Poland’s most popular brand of this baked good, synonymous with quality and innovation – Sękacz Królewski (Royal Tree Cake).
Royal Tree Cake is an exceptional product that stands out among other baked goods. Thanks to its original recipe, modern production technology, and carefully selected ingredients, every tree cake delights with its flavour, form, and quality. It is available in various formats – from classic to modern, convenient, and innovative forms that respond to changing consumer needs. All versions come in aesthetic and functional packaging that showcases the visual qualities of the product and facilitates consumption. Large‑scale production and efficient distribution make Royal Tree Cake widely available at an affordable price – the perfect snack for any occasion.
SECPOL is also an experienced distributor of food products, with an extensive distribution network throughout Poland. Openness to new projects and a flexible approach to cooperation make us a partner ready to introduce products with high sales potential to the market.
Trust in experience that translates into quality, availability, and commercial success.